FAQs
General Marketing Services
We combine software engineering expertise with marketing strategy. Our founder holds a BSc in Software Engineering and years of digital marketing experience, allowing us to build technically sound marketing systems, not just campaigns. We specialize specifically in B2B and service-based businesses, understanding their unique challenges and sales cycles.
Yes! While we’re proudly based in Vancouver and understand the local market intimately, we serve clients across British Columbia and throughout Canada. Most of our services are delivered remotely, with regular video consultations and clear communication channels.
We specialize in B2B companies and service-based businesses. Our typical clients include recruiting agencies, consultants, professional service firms, technology companies, healthcare practices and educational services. We focus on businesses where relationships and expertise matter most.
Beyond vanity metrics, we track business outcomes: qualified leads generated, conversion rates, customer acquisition costs, and ultimately, ROI. We provide transparent monthly reports that connect marketing activities to business results, with clear benchmarks and growth recommendations.
SEO Services
Typically, you’ll see initial improvements in 3-6 months, with significant results in 6-12 months. For local Vancouver SEO, results can sometimes appear sooner due to less competition in specific niches. Our approach focuses on sustainable growth rather than quick fixes that might penalize your site long-term.
Our SEO services include comprehensive technical audits, on-page optimization, local SEO setup (including Google Business Profile optimization), content strategy development, keyword research for Canadian search behavior, and regular performance reporting. We also handle schema markup and site structure optimization specifically for search engines popular in Canada.
Absolutely. In addition to Google optimization for North American markets, we provide Yandex setup for Russian-speaking markets and Bing optimization for Microsoft’s ecosystem. We also implement hreflang tags and international SEO strategies for businesses targeting multiple countries.
SEO investment depends on your industry competition, goals, and website size. Most small to medium businesses invest between $1,500-$2,500 monthly for ongoing SEO. We offer tiered packages to match different budgets and needs, starting with foundational optimization.
Web Design & Development
A typical 5-10 page custom website takes 4-6 weeks from kickoff to launch. More complex sites or web applications may take 8-12 weeks. Our process includes discovery, design, development, content integration, testing, and launch phases, with regular check-ins throughout.
Yes, SEO is built into our development process from day one. We ensure proper site structure, mobile responsiveness, fast loading speeds (targeting 90+ Google PageSpeed scores), clean code, and SEO-friendly URLs. All our websites include basic on-page SEO setup as standard.
Absolutely. We specialize in website migrations and redesigns that preserve and improve SEO value. We conduct thorough audits before any redesign, implement proper 301 redirects, maintain URL structures when possible, and ensure all existing equity is transferred to the new site.
We primarily work with WordPress for its flexibility and SEO capabilities, but we also build custom solutions when needed. We choose platforms based on your specific business needs, technical requirements, and growth plans rather than a one-size-fits-all approach.
Social Media & Instagram Marketing
Absolutely. Instagram has become increasingly effective for B2B marketing, particularly for building brand awareness, showcasing company culture, and establishing thought leadership. We’ve helped numerous Vancouver B2B companies generate leads through strategic Instagram marketing focused on visual storytelling and community engagement.
Quality trumps quantity, but consistency matters. For most businesses, we recommend 3-5 times weekly on platforms like Instagram and LinkedIn. The exact frequency depends on your resources, audience engagement patterns, and content strategy. We create customized social media calendars for each client.
Yes, our social media packages include content creation, posting, and engagement. We develop a content strategy aligned with your brand, create visuals and copy, schedule posts, and manage community interactions. You provide feedback and approvals; we handle execution.
Advertising & PPC Services
Unlike SEO, paid advertising can drive immediate traffic. You’ll typically see initial results within the first week of campaign launch, with optimization occurring over the first 1-3 months as we gather data and refine targeting. Most campaigns reach peak efficiency after 2-3 months of continuous optimization.
Our PPC management fees start at $750 monthly for campaign management, optimization, and reporting. This is separate from your ad spend. Fees scale based on campaign complexity, number of platforms, and optimization requirements. We’re completely transparent about both management fees and ad spend.
Unlike SEO, paid advertising can drive immediate traffic. You’ll typically see initial results within the first week of campaign launch, with optimization occurring over the first 1-3 months as we gather data and refine targeting. Most campaigns reach peak efficiency after 2-3 months of continuous optimization.
Pricing & Packages
We offer both. Most clients start with 3-month commitments to allow sufficient time for strategy implementation and optimization. After the initial period, we typically transition to month-to-month arrangements. Some services, like SEO, inherently require longer-term commitment to show results.
One-time setup fees apply to certain services like website development, platform setup, and comprehensive strategy development. Ongoing services typically have monthly management fees. All costs are clearly outlined in proposals with no hidden fees.
Absolutely. While we offer structured packages, we frequently create custom solutions combining elements from different services. Many clients start with core services like SEO or web development, then add specialized services like blog writing or advertising management as needed.
We offer limited discounted spots for early-stage startups and registered non-profits in Vancouver. These are evaluated case-by-case based on availability and alignment with our expertise.
Process & Communication
Our onboarding includes a comprehensive discovery phase, goal setting, competitor analysis, and strategy development before any work begins. You’ll have a dedicated point of contact and regular check-ins. We believe clear communication from the start sets the foundation for success.
Most clients receive monthly performance reports with key metrics and insights. For active campaigns like PPC or social media advertising, we often provide bi-weekly updates. We’re also available for urgent questions via email or scheduled calls as needed.
We understand business needs change. Most services can be paused with 30 days notice. Some one-time setup work cannot be paused once begun, but ongoing management services are flexible. We’ll work with you to find the best solution for your situation.