Case Study
Recruitment SEO Case Study Vancouver: 800 to 17,000 Monthly Visits
A B2B recruitment agency grew from 800 to 17,000 monthly visits in 2 years 9 months — and quadrupled the jobs it wins each week. Client name withheld.
Project Snapshot
Nearly Invisible in Search — and Losing the Roles Worth Winning
The agency was winning about one new job a week, mostly lower-level roles, and was nearly invisible in search: 7 clicks a month, 25 keywords, 1.4K impressions, 78 search visits. In a market where employers search for a recruiter before they call, invisibility meant losing the managerial roles — the ones worth winning — to competitors who showed up first.
Strategic Levers
The lever was authority. Employers hire the recruiter they trust, and trust in search is built in public — rankings, content, presence and follow-up, all pointing the same way.
01. Search Authority (SEO)
Technical and on-page SEO that made the site findable for the searches employers actually run.
02. Content Engine
Content answering the questions employers and candidates ask, building topical authority job by job.
03. Social Presence
Social media keeping the agency visible where employers and candidates spend time, amplifying the content.
04. Email Nurture
Email marketing campaigns staying in front of employers until they had a role to fill.
Here is the full report — the website numbers from month 3 (October 2023) to the final month (March 2026), and the social arc from the first month to January 2024. Everything here is real data from the client’s own dashboards.
The Timeline — Two Numbers, Two Stories
Two numbers tell this story — and they are easy to confuse, because both end in 800. They are two different metrics. Here they are, untangled.
| Metric | Start | Month 3 | Final |
|---|---|---|---|
| Monthly visits | 800 | 4,000 | 17,000 |
| Google clicks / month | 7 | — | 800 |
Read it this way: visits grew first — from 800 to 4,000 in the first three months, then to 17,000. Clicks followed — from 7 a month to 800 a month in the final month of the work. The March 2026 screenshots below show both: the Google Search Console badge (800 clicks in 28 days) and the Analytics dashboard (4.3K active users, 17K events).
Website Reach — Month 3 (October 2023)
Three months in — October 2023 — the website was already compounding. MonsterInsights, last 30 days:
Read it this way: 1,086 of 1,120 users were new — the site was being discovered, not just revisited. Session length dipped and bounce rose as new visitors arrived — normal for a growing top of the funnel. The volume is the story: +75% sessions, +100% users in 30 days.
March 2026 — The Tool Changed
By the final month, the reporting tool had changed — from MonsterInsights to Rank Math — but the growth kept compounding. The final-month dashboards:
Clicks — Google Search Console
Search clicks are the demand behind the visits — and they arrived last, in the final month.
Facebook — 2023 to 2024
Social started from near-zero and compounded — all organic. Paid reach: $0, at every point.
| Period | Reach | What it means |
|---|---|---|
| 2023 — The start | 117 | From near-zero (↑ 5.8K%), all organic |
| Nov 2023 | 11,110 | ≈95× in ~4 months, still $0 paid |
| Jan 2024 | 28,067 | Post reach; 2,118 engagements in 28 days |
July 2023 — the start. Reach was 117. The page was new and nearly invisible; the chart stayed flat most of the month, then spiked to about 55 a day in late July — the first sign the content could travel.
November 2023 — the compounding. Reach was 11,110, up 373.4% on the previous period — about 95× the start. Still $0 paid.
January 2024 — the engine. Post reach was 28,067 with 2,118 engagements — 128× the follower count (219). The content travels far beyond the page, and the engine is clear: the best-performing posts are the job posts themselves. A $125K Manager role on Vancouver Island reached 9,876 people with 520 engagements; a $90K Senior Accountant role in Richmond reached 6,466. The jobs are the content.
Recruitment SEO Results: Before vs After
Here is the transformation of the agency’s search and growth performance in 2 years 9 months.
| Metric | Initial Status | With Amaranth Framework |
|---|---|---|
| Monthly visits | 800 | 17,000 |
| Google clicks per month | 7 | 800 |
| Keywords ranking | 25 | 4,000 |
| Impressions | 1.4K | 59.4K |
| Search traffic | 78 | 1.3K |
| Jobs won | 1/week, mostly lower-level | 4/week, mostly managerial |