Privacy Policy

1. Introduction

Amaranth Marketing Agency (“Amaranth Marketing,” “we,” “us,” or “our”) is a marketing agency based in Vancouver, British Columbia, Canada. This Privacy Policy explains how we handle personal information when you visit amaranthmarketing.com or contact us through this website. It is intended to be consistent with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, British Columbia privacy law. If we update this policy, we will post the updated version on this page.

2. Information We Collect

We collect only the information we need for the purposes described below:

• Contact-form details: When you use our contact form or request a strategy session, we collect the details you provide, such as your name, email address, phone number, business name, and the contents of your message.
• Website and usage data: When you browse this site, we may automatically receive technical information such as your IP address, browser type, device information, pages visited, referring website, and the date and time of your visit.
• Cookies and analytics: We use cookies and similar tools to understand how visitors use the site, to remember basic preferences, and to improve performance. See Section 6 for more detail.

You are not required to provide personal information to browse most of this website, but if you choose not to share the details requested in a form, we may not be able to respond to your inquiry.

3. How We Use Information

We use personal information to:

• Respond to inquiries, quote requests, and strategy-session requests;
• Provide information about our marketing, SEO, and web design services;
• Operate, maintain, and improve this website and its content;
• Understand website traffic and visitor interests in aggregate;
• Protect the security of the website and prevent misuse; and
• Comply with legal obligations.

4. Our PIPEDA Principles

We follow the ten fair information principles in PIPEDA’s Schedule 1:

• Accountability: We are responsible for personal information under our control.
• Identifying purposes: We identify why we collect information before or at the time of collection.
• Consent: We collect, use, and disclose personal information with your consent, except where the law permits otherwise.
• Limiting collection: We collect only what is necessary for the identified purposes.
• Limiting use, disclosure, and retention: We do not use or disclose information for purposes other than those identified, except with consent or as required by law, and we retain it only as long as needed.
• Accuracy: We keep personal information as accurate, complete, and up to date as necessary.
• Safeguards: We use reasonable security measures appropriate to the sensitivity of the information.
• Openness: We make this policy available so you can understand how we handle your information.
• Individual access: You may ask to access or correct your personal information, as described in Section 9.
• Challenging compliance: You may raise a concern about our compliance through the inquiry process in Section 11.

5. CASL and Email Consent

Under Canada’s Anti-Spam Legislation (CASL), we send commercial electronic messages only with your consent, or where another CASL basis applies. When you ask us to contact you, subscribe, or otherwise give consent, we rely on that consent. Every commercial email we send will identify Amaranth Marketing and will include a clear way to unsubscribe or withdraw consent. If you withdraw consent, we will stop sending commercial messages to that address, subject to any messages the law still permits, such as messages necessary to complete a transaction or respond to your request.

6. Cookies and Third-Party Tools

Cookies are small files stored on your device. They may be essential for the site to work, may remember your preferences, or may help us measure visits and traffic sources through analytics tools. Some pages may also include embedded content or links from third-party services, such as video, map, or social platforms. Those third parties may collect information about you and use cookies under their own privacy policies, which we do not control. You can control cookies through your browser settings, including by blocking or deleting cookies, although some parts of the site may not work as intended if you do.

7. Sharing and Disclosure

We do not sell your personal information. We may share it only with trusted service providers who help operate this website, host it, provide analytics, filter spam, or deliver messages on our behalf, and only to the extent needed for those services. We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a business transaction, in which case we will take reasonable steps to protect it.

8. Retention and Security

We retain personal information only for as long as needed to respond to your inquiry, provide a requested service, or meet legal and business record-keeping requirements, and we then delete or anonymize it. We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

9. Your Rights: Access, Correction, and Deletion

Subject to applicable law, you may:

• Ask what personal information we hold about you and request access to it;
• Ask us to correct information that is inaccurate or incomplete;
• Ask us to delete your personal information; and
• Withdraw consent for the use of your information, subject to legal or contractual restrictions.

We may ask you to verify your identity before responding, and we will respond within a reasonable time. Some information may be retained where the law requires it or where it is needed to resolve a dispute.